Where is the market, there is competition. where is competition, there is survival of the fittest!

Where is the market, there is competition. where is competition, there is survival of the fittest!
     
      2011 Shenzhen revenged LED industry wind struck, most LED companies howling in the cold shivering, dazed, the several LED business failures news from time to time came, leaving the LED industry feel worse! Negative news made Shenzhen LED Industry Association rush out of the rumor, along with the introduction of LED industry support policies, and also failed to get rid of the suffering position of LED business in the cold. In the case of most companies are working hard and making cold bullet, but some LED display company do well, and more enterprise installed LED display into the Presidential Palace in Kuwait...quoted endless stream of surprises in the LED industry!

      Although it is a billion dollar level enterprise, but in the LED display industry, the vision optoelectronic(sinolight) scale is only moderate levels. According to the vision optoelectronic website, the company was founded in 2005, in fact, more than 80 million yuan in assets and employs are 400 people. In the two years 2007 and 2008, the total sales is $ 260 million. 

      However, this self-proclaimed "two consecutive years, the top five finalists industry", but suddenly declared bankruptcy on June 29 this year. LED industry authority said: "On the surface, the vision photoelectric managed poorly, in fact, is the 'integration'.The reporter noted:the boss of JDL Run storm occurred in October last year, still is powerful reverberations,Therefore, the LED business is not easy enough to be runned.

      According to the LED industry insiders told reporters that: "LED lighting is a new industry,but the led display industry has been very mature,the competition is fierce."he said,The Shenzhen local annual sales of hundreds of millions displays enterprises up to more than 100,small scale may have thousands.In fact,"the display enterprise survival standed-by orders, there is no order,capital chain is very easy to break." Following the vision light,Houbolunte also will be closed up shop ...

      If companies mismanage,closures will continue, the industry reshuffle is inevitable!
Reporter put the sights on record breaking achievement Eastar, which was established in 2007 in LED display industry, initially only a few dozen people, with annual sales of less than a million, however, after a short period of five years , its performance in recent years was a leap rolling momentum of development, so far, annual sales have reached several hundred million RMB to create the industry the elephants! become a dark horse in the same industry! What is the secret of its success? 

     All Said LED industry reshuffle really came, why Eastar still go steady and leisurely? The Reporters With this questions interview Mr. Huazhong Li who is the vice president of marketing of Eastar .    Mr Huazhong Li said: "Eastar is able to bypass by the financial crisis of 2008,and suffered to live in the LED industry once again the shuffle, which stems from the clear positioning of the company and ruthless internal skills,we play the brand marketing warfare in brand marketing warfare, we must first big hit this brand of corporate culture, which is played the foundation of brand marketing warfare. various brands of cohabitation, the LED market entry barrier is low, the uneven level of consumer consumption in the LED display will become more rational consumer spending, under this premise, a stronger dependence on the brand, but also pay more attention to the quality of service, the product of the growing homogenization of enterprise between the competition will become more intense. therefore, in constant pursuit of product heterogeneity, play the Battle of brand marketing to enhance brand gold will become the first choice of the heavyweights. eastar marketing system, brand Marketing will undoubtedly become one of the central task of the entire marketing system. "

    "There is a demand market, the market there is competition, survival of the fittest, which is the inevitable law of competition in the market!Little progress every day, unsuccessful and never give up! --- This is the spirit of Eastar enterprise,It is in this spirit of never giving up, under the guidance of easy things people face intense LED industry reshuffle, clearly positioned firmly stabilize every step!This is the secret Eastar steady development! Vice President Huazhong Li the case said.

     Natural selection, survival of the fittest! - In fact, this is the enterprise survival!
     We look forward to the emergence of LED business more like the Eastar this has clear positioning and direction of development, but also wishes Eastar continue to grow and develop, and become the leader of LED industry in the near future.


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